POCOYOLO is a brand that manufactured all kind of apparel for baby and kids under 8 years old. The brand was established in Jakarta early 2017. All products are made with original illustration (hand drawing) which visualize the beauty of kids world as it is seen by POCOYOLO.
Its brand name consists of two words; POCO means ‘little’ (derived from Spanish), and YOLO which is ‘You Only Live Once’. Through its products, POCOYOLO would like to present modern outfit while make sure the kids still represent their playful behavior.
POCOYOLO is aimed for young moms who like fashion as they want to bring their childhood memories alive, as a way to storytell their moments when they were kids. It might also portray the sense of Indonesia in the past